Getting your story heard through newsjacking

Have you heard of newsjacking? While it may sound like a buzzword, it is actually common practice in the world of PR, and can be a highly effective strategy to get your story heard.
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The Power of PR: In-house vs agency

There is an old saying: Advertising is what you pay for, and publicity is what you pray for. An effective Public Relations (PR) strategy is essential to business growth, but it can be tricky to understand exactly how it works and whether you’d benefit from in-house support or an agency.  

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UN International Day of Happiness: senior account executive Ellie Bilton shares her career story

For UN International Day of Happiness, senior account executive Ellie talks about how an indirect route through the working world led her to career happiness. 
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B2B PR trends for 2023

PR is an ever-evolving world. Here are our thoughts on trends we expect to see in 2023 in the UK B2B sector.
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Partners team shows York it cares

The Partners' team get busy helping to create ‘Green Corridors’ as part of the latest Big Community Challenge from York Cares.
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How to get better B2B social media engagement

Here we share our thoughts about why you should be using social media to engage with prospects, clients and potential employees, and how to best go about it to achieve the right results. 
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