Attract buyers and add bottom line value

If you’re planning a business sale and looking to gain maximum value, you can’t afford to ignore PR.  

Many businesses recognise the value PR adds when it comes to building awareness and managing reputation, but it can also help add commercial value as part of succession planning strategies.

How we can help
Add value
Stand out
Gain recognition

Tell your story

Differentiation is important for any business. But if you’re planning a sale, standing out from the competition, being visible, being proactive and differentiating your products or services can help you command a premium when it comes to negotiating the sale.

By telling your story, raising your profile, showcasing your values and communicating your points of difference consistently and creatively, a strategic PR programme will help make sure your business is noticed by the right people for the right reasons.

Developing greater awareness and positive perceptions around your brand means that potential buyers will see that you’re operating a strong and thriving business that’s worthy of a closer look. Any buyer will be looking for a loyal customer base, brand advocates and a strong sales pipeline. PR helps you connect and engage with key audiences, turning people from customers into advocates who are committed to your brand.

Building business value through PR

Give your M&A activity a head start

When it comes to mergers and acquisitions, the focus is often on ‘getting the deal done’. Letting people know what is happening, and why, isn’t considered until the very last minute - if at all.

Carefully and strategically planning your stakeholder communications and making sure that people with an interest in the business receive timely and relevant information gives you a head start when it comes to managing organisational change.

It creates opportunities to make sure that the people who matter, in and outside the business, are engaged in the new strategy and direction from the word go. It creates opportunities to engage or reengage with those audiences and help them understand how the new setup will directly benefit them.

So if you’re looking to build value in your company, or a smooth integration that will set your new business off on the right track following a merger or acquisition, talk to us.

“The communications proved very effective. Partners’ clear view of the market needs and their understanding of our story facilitated an efficient communication strategy.”
Simon Browning
Select Bag Sealers
"Partners helped get our message clear, and consider all of our audiences. Thanks to them, the PR was a great success. It was certainly money well spent."
Jonathan Marsden
The Technology Group
“Partners provided much helpful insight, counsel and support from initial planning to final execution. Their coordination was flawless, making for a very successful announcement.”
Head of Marketing
Newly Weds Foods
"The PR campaign is helping us attract the people we’re looking for to achieve our growth ambitions. It's also helping us make significant savings on recruitment fees."
Nick Houghton
JM Glendinning
"The work Partners does for us has played a vital part in establishing our brand and reputation in the region, and continues to be fundamental in driving the growth of the business."
James Baird
Dynamic Networks Group