Helping you survive a crisis with your reputation intact 

It's not the crisis that defines your organisation. It's the way you handle it.

You don't have to look far to see crises hitting the headlines, leaving people and organisations working hard - with varying levels of success - to rebuild trust in their business and their brand. And while everyone hopes it will never be their business in the spotlight, sometimes, it is.

Most companies have a business continuity plan in place, but often it focuses on operations, not communication. Have you thought about how you would communicate with the people who matter to your business in a crisis? Planning ahead and creating a crisis communications plan will support your business continuity planning and make sure you can get your business back up and running reputationally, as well as operationally. 
Crisis plans
Crisis management
Virtual press office
Reputation management
Find out more

Why do you need a crisis communications plan?

Have you thought about what constitutes a crisis for your organisation, and how would you handle it if it happened? Are you ready to act quickly in the event of an incident, to keep the people that matter informed about what you are doing to put things right? Is your senior team capable of effectively representing your business in the media? And with social media leaving organisations with nowhere to hide, do you have a clear social media strategy in a crisis, and somebody senior and experienced to implement it?

From flood damage halting production to product recalls; dealing with fallout from a disgruntled employee or injury/death on a building site; the way an organisation deals with a crisis makes - and all too often breaks - its reputation long after the crisis has passed.
People tend to think “It will never happen to me,” when they should be thinking "What is my reputation worth?" Investing now will reap significant rewards should your organisation ever find itself in a crisis.

We’re here to help: crisis communications plans

We’ll work with you to identify what could impact on your business and how, and develop robust communications plans that can be implemented quickly and easily should the worst happen.
But if the unthinkable happens and you’re not prepared – call us. And quickly. The sooner you get us involved the more help we can be. 

Our crisis communications services:


  • Crisis planning and handbook development
  • Social media issue and brand tracking
  • Social media crisis workshops
  • Crisis scenario testing
  • Media training


  • Real-time crisis tracking with hourly/daily/weekly reporting
  • Out of hours press office service
  • Antagonist auditing and influencer tracking
  • Crisis management statements


  • Good news campaigns

If your business reputation is worth protecting, talk to us about crisis communications planning. 

"Partners helped get our message clear, and consider all of our audiences. Thanks to them, the PR was a great success. It was certainly money well spent."
Jonathan Marsden
The Technology Group
"The work Partners does for us has played a vital part in establishing our brand and reputation in the region, and continues to be fundamental in driving the growth of the business."
James Baird
Dynamic Networks Group
We’ve been impressed with the Partners Group’s strategic approach which has helped us to clarify our market positioning and future growth strategy.
Adam Gillard
Cutwel Ltd
"The Partners Group has taken our brand to the next level and helped my business achieve at least 25% growth every year."
Ian Short
Morley Glass & Glazing
"The PR campaign is helping us attract the people we’re looking for to achieve our growth ambitions. It's also helping us make significant savings on recruitment fees."
Nick Houghton
JM Glendinning