Where to start with global PR

Every effective global PR campaign should start with a clear sense of direction. Before you start looking at tactics, we advise you to spend some time thinking about your end goal and what you want to achieve – because a campaign without purpose is just noise and may not generate the results you deserve. 

Before starting work on any global campaign, as an experienced global PR firm, we ask our clients three key questions to help shape the strategy:

Is this a full market entry with a new product or service?

If you are entering a new market, it will require more than just one press release. You will need a range of strategic, sustained communications to introduce your company and build credibility amongst a new audience. 

Do you already have a presence in your target market, or do you need to look at brand-building? 

If you do need to look at brand building, we will start by looking at how your brand is currently perceived (if at all) in that market and put together a bespoke strategy that reinforces your reputation, expands your audience, or increases visibility in the sector.  

Do you need to shift perceptions or reposition your brand in a specific territory?

Before entering a new market, it helps to first look at your reputation and understand what your industry landscape looks like. This will help us to shape your messaging, manage the narrative of your campaign and ensure the message aligns with local culture, audiences, and news agendas. 

Your answers to these questions will help lay the foundation for an effective, focused media campaign that communicates the right message in a way that will resonate with local audiences.