A brief look at Labour's PR strategies that delivered Keir Starmer to the premiership

Here we explain why public relations is essential for accountants and how you can leverage it to boost your practice.

Back in the ‘one way communication’ era, before the emergence of the digital world, press releases were the main tool used to engage with journalists. Fast forward to the digital era, with online consumption dominating the media landscape, and PR is all about two-way communication and increasing engagement. So, is the press release still relevant?

If you’re busy running a business, chances are you’re wondering if blogging is really worth the time and effort. The short answer is a resounding YES!

Read Jess' thoughts on a week working at Partners PR, exploring the possibility of a career in public relations.