4. Video meetings
We’ve all spent the last two years mastering Zoom and Microsoft Teams, and now you can add LinkedIn video meetings to your skill set. You can create a video meeting through the Messaging function and have the option of an instant meeting or scheduling a meeting for later. It’s quick and easy to set up and may be a viable alternative, particularly on mobile devices if you don’t have a video meeting app installed. This feature integrates seamlessly with your LinkedIn network, making it convenient to connect with your contacts for interviews, consultations, or casual catch-ups without needing to switch to another platform.
5. Notify employees
A challenge in the internal communications world can be involving the whole team with social media, particularly if some of your team is still working remotely. Now you can quickly notify employees about new posts on your company page. Ideally, they will then engage with the update by liking, commenting or sharing them with their own connections to help to enhance reach and engagement with your content. In our experience it can be hit and miss but, when it works, it’s a useful internal communications tool for the people in your team who are active LinkedIn users. Encouraging your employees to become brand advocates can amplify your company’s message and increase its visibility on the platform.