It’s official. London is no longer the epicentre of European PR. In days of yore, PR agencies in the city would rule the roost for campaigns all over the world, but this is no longer the case.
The pandemic has brought to light the potential of ‘working from anywhere’, while Britain has rather fallen out of favour in recent years thanks to the B-word. Moreover, as the team at PR Week
agree, diversity is taking centre stage – putting more impetus on PR agencies to localise their campaigns.
At Partners, we’ve always recognised the benefits of taking a non-centralised campaign approach. That’s why we’ve been members of the iPR Team Network
for the past 18 years. This gives us exclusive access to 14 agencies across the world, each of which has a deep understanding of the economic, political and media landscape in their markets.