Trust: the good news for SMEs
Research findings published in July showed that people are twice as likely to trust information from their employer about returning to work than information from government. The Dynata survey of 1,000 people in the UK also found that 5% of UK workers trust their employer’s judgement totally, and 14% trust it a lot. National leaders and politicians didn’t fare as well, with 20% of respondents saying they have no trust in them.
Add to this reports showing that over the last six months employers have paid more attention to the needs of their workforce, which has
resulted in an engagement boost, and companies that have treated their employees well are in a strong position to retain a stable and loyal workforce that will support their continued growth.
Don’t be complacent, though. Maintaining and building on the actions that have helped you over the last six months will help see you through your next phase of business growth, and beyond. It will also help you attract the calibre of people you need to achieve your growth ambitions, and a solid internal communications strategy and plan has an important role to play.
Externally, how can the enthusiasm and support from within your team help attract the new people you will need as your business grows? Consider how attractive your business is to would be employees and look at a proactive communications approach that will help you reach the people you’re looking for. Not everyone thinks about PR as a recruitment tool, but it’s a powerful one.