Digital insights are ace!
You know those people who sneak past stands at trade shows, grab a free mint at lightning speed or throw a business card into the champagne draw bowl, then vanish into thin air? With digital visitor tracking, they don’t get away that easily. You know exactly who’s visited your stand, which gives you opportunities to follow up, and you don’t even have to do the dance of scanning delegate badges during the show. Result. This is one area of virtual exhibiting that we’d like to see evolve to offer more in-depth insights: when did people visit, how long did they spend on the stand, what did they view, what did they download? But, as virtual exhibition software 1.0 goes, we love, love, LOVED the digital insights. Make sure you download them from your virtual stand when the show ends, and use them well.