Build a PR strategy that keeps you visible in an AI-driven world


In today’s fast-changing business landscape, visibility is everything. But with artificial intelligence reshaping how organisations are discovered, trusted, and talked about, staying visible to the right people has never been more complex — or more critical.

Our How to Stay Visible in an AI World workshop series will help you understand how PR can drive your business forward in an era where technology is transforming communication. Whether you’re launching a new product, entering a new market, attracting investment, or growing your reputation to secure top talent, a strategic PR plan is your foundation for success.

BOOK YOUR PLACE TODAY
PR in an AI world megaphone

Set the building blocks for your PR strategy


This interactive workshop is designed for SME business owners who want to harness the power of PR with confidence and clarity. You’ll learn how to connect your business goals to focused PR activity — ensuring every message, campaign, and media opportunity contributes directly to your growth ambitions.

Through hands-on exercises and expert guidance, you’ll leave with the core framework for your PR strategy and practical steps to put it into action.
 

What you’ll learn


Over two engaging hours, we’ll guide you through the essential components of a results-driven PR plan:
  • Pinpoint your key audiences – Identify who truly matters to your business success and how to reach them effectively.
  • Craft messages that resonate – Build compelling narratives that align with your audience’s needs and your business objectives.
  • Plan activities with purpose – Learn how to choose PR tactics that directly support your strategic goals.
  • Measure what matters – Understand how to track your PR impact with meaningful metrics that demonstrate value and progress.

By the end of the session, you’ll walk away with clarity on your PR direction and a practical action plan you can start implementing straight away.

 

Why Attend?


PR is no longer just about press releases and publicity. It’s about strategic communication — ensuring your business stands out, builds trust, and stays visible in an increasingly digital and AI-driven environment. This workshop will give you the tools and confidence to:
  • Strengthen your visibility and reputation.
  • Align PR activity with business priorities.
  • Make smarter, data-informed PR decisions.
  • Future-proof your brand as technology evolves.
 

Workshop Details


Dates:
Tuesday 11 February 2026
Tuesday 14 April 2026
Thursday 11 June 2026
Tuesday 11 August 2026
Wednesday 14 October 2026
Tuesday 8 December 2026

Time: 9:30am – 11:30am
Venue: Independence House, Millfield Lane, Nether Poppleton, York YO26 6PH

BOOK YOUR PLACE TODAY

Take two hours to invest in your visibility and build the foundation of a PR strategy that grows with your business.

Spaces are limited – reserve your place today and start shaping your PR future.