Build a B2B PR strategy that keeps your business visible in an AI-driven world


In today’s fast-changing business landscape, visibility is everything. But with artificial intelligence reshaping how organisations are discovered, trusted, and talked about, staying visible among the right people has never been more critical.

Our FREE How to Stay Visible in an AI World workshops will help you understand how business-to-business PR can help drive your business forward in an era where technology is transforming communication. Whether you’re launching a new product, entering a new market, attracting investment, or growing your reputation to secure top talent, a strategic PR plan is your foundation for success.

BOOK YOUR FREE PLACE TODAY
PR in an AI world megaphone

Set the building blocks for your B2B PR strategy


This interactive workshop is designed for SME business owners who want to harness the power of PR with confidence and clarity. You’ll learn how to connect your business goals to focused business-to business PR activity - ensuring every message, campaign, and media opportunity contributes directly to your growth ambitions.

Through hands-on exercises and expert guidance, you’ll leave with the core framework for your PR strategy and practical steps to put it into action.
 

What you’ll learn


Over two engaging hours, we’ll guide you through the essential components of a results-driven PR plan:
  • Pinpoint your key audiences: identify who truly matters to your business success and how to reach them effectively.
  • Craft messages that resonate: build compelling narratives that align with your audience’s needs and your business objectives.
  • Plan activities with purpose: learn how to choose PR tactics that directly support your strategic goals.
  • Measure what matters: understand how to track your PR impact with meaningful metrics that demonstrate value and progress.

By the end of the session, you’ll walk away with clarity on your PR direction and the foundations for a practical action plan.

 

Why join this workshop?


Business-to-business PR isn't just about press releases. It’s about strategic communication - ensuring your business stands out, builds trust, and stays visible in an increasingly digital and AI-driven world. This workshop will give you the tools and confidence to:
  • Strengthen your visibility and reputation.
  • Align PR activity with business priorities.
  • Make smarter, data-informed PR decisions.
  • Future-proof your brand as technology evolves.
 

Workshop details


Dates:
Wednesday 11 February 2026 
Thursday 21st May 2026 
Thursday 10th September 2026 
Wednesday 11th November 2026 

Time: 9:30am – 11:30am
Venue: Independence House, Millfield Lane, Nether Poppleton, York YO26 6PH

BOOK YOUR PLACE TODAY

Take two hours to invest in your business visibility and build the foundation of a PR strategy for your business.

Spaces are limited - book today and take control of your company's visibility and reputation.