Supporting Saint-Gobain Glass in promoting sustainability through Glass Forever

Getting Curious

Saint-Gobain Glass (SGG), a global leader in glass manufacturing, has been at the forefront of innovation in the construction industry for decades. As part of its ongoing commitment to sustainability and environmental responsibility, SGG launched the Glass Forever initiative - an ambitious project aimed at promoting glass recycling and driving sustainability within the fenestration and construction sectors.

With rising concerns about carbon emissions and the circular economy, Saint-Gobain Glass recognised the need to:

Position Glass Forever as a leading initiative in the construction and glazing industries.
Educate stakeholders about the importance of glass recycling.
Showcase the environmental benefits of sustainable glass practices.
Pilot the initiative in the UK and set the foundation for a pan-European rollout.

Collaborating

As a trusted PR and marketing communications partner for over 10 years, Partners PR was tasked with delivering a comprehensive communications strategy to ensure the success of Glass Forever.

Our Approach
1. Branding and Positioning
We crafted a compelling brand narrative for Glass Forever, ensuring that the initiative was positioned as an industry leader in sustainability and innovation. Our branding efforts emphasised Saint-Gobain’s commitment to reducing waste and increasing the use of recycled materials in the remanufacturing of high performance glass.

2. Case Studies and Thought Leadership
We developed impactful case studies that showcased real-world applications of sustainable glass solutions. These case studies highlighted the positive environmental impact of glass recycling and provided evidence-based proof of success.

3. Trade PR and Media Engagement
To amplify the Glass Forever message, we engaged with key media outlets across the fenestration and construction sectors. Through a series of targeted press releases and feature articles, we built awareness and credibility for the initiative among industry stakeholders.

4. Customer and Exhibition Support
We provided ongoing customer support through tailored marketing collateral and educational resources. We also promoted SGG’s participation at industry trade shows, ensuring that Glass Forever had a strong presence and was featured in subsequent media coverage.

5. Marketing Collateral and Website Content
To complement the initiative, we developed a suite of marketing materials, including brochures, flyers, and digital content. We also produced optimised website copy to align with the Glass Forever message, ensuring consistency across all touchpoints.

6. E-marketing and Digital Campaigns
Leveraging e-marketing tools, we executed targeted email campaigns to engage existing and potential customers, raising awareness and encouraging participation in the Glass Forever initiative.

7. Award Entries and Recognition
To further establish industry credibility, we prepared award entries that highlighted the innovative and sustainable aspects of Glass Forever. This strategy resulted in Glass Forever winning the ‘Sustainability initiative of the Year’ category at the prestigious G23 and G24 awards, and being a finalist in the Innovative Solution and the Sustainable Practice categories of the Glass Focus Awards 2024

The Services

Public Relations

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Building products

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Content marketing

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Content design

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Delivering Clarity

Successful UK Pilot:
The initial pilot of Glass Forever in the UK gained significant traction, with positive feedback from industry partners and stakeholders.

Expanded Market Presence:
Through targeted PR and thought leadership, Saint-Gobain Glass established itself as a pioneer in sustainable glass recycling.

Award Recognition:
Several industry accolades acknowledged the innovation and sustainability of the initiative, enhancing Saint-Gobain’s reputation.

Foundation for European Rollout:
With a solid foundation established in the UK, Saint-Gobain is now poised to expand Glass Forever across Europe, with continued support from Partners PR.