Crisis PR in highly regulated industries

29/05/2025 14:18:04
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Operating within highly regulated industries such as finance, healthcare, energy, and pharmaceuticals presents unique challenges, especially when managing public relations during a crisis. The intricate web of regulations, compliance mandates, and public scrutiny requires a strategic and informed approach to crisis communication. 

Here at Partners PR, we’ve helped companies such as power stations, construction companies, educational trusts, manufacturers and healthcare businesses prepare for and manage crises in the 35+ years that we’ve been providing crisis PR services in highly regulated industries. 

Understanding the landscape of regulated industries


Highly regulated industries are governed by stringent rules and laws to protect the public. This regulatory environment means that any crisis can have amplified repercussions, including legal penalties, financial losses, and reputational damage. Therefore, organisations must be adept at managing communications within these confines.

Proactive crisis management planning


Preparation is paramount. Developing a comprehensive crisis management plan before a crisis occurs allows businesses to respond swiftly and effectively, minimising potential damage. This plan should include:
  • Risk assessment: Identify potential vulnerabilities specific to the industry.
  • Crisis team formation: Assemble a dedicated team trained to handle various crisis scenarios.
  • Communication protocols: Establish clear guidelines for internal and external communications.
  • Regulatory compliance checks: Ensure all planned responses adhere to industry regulations.

By anticipating potential crises and preparing accordingly, companies will be in a stronger position to navigate the challenges more effectively.
Failing to plan is planning to fail
Domino effect

Engaging specialised crisis PR professionals


Given the complexities of regulated industries, it's crucial to engage PR professionals who possess industry expertise and have a good understanding of the specific sector's regulations and challenges.  Your chosen PR advisors should have established relationships with industry-specific media outlets and journalists, and a proven track record in managing PR in regulated industries.


Transparent and compliant communication


Transparency fosters trust, especially during crises. However, in regulated industries, transparency must be balanced with compliance. Organisations need to provide accurate information whilst avoiding over-disclosure i.e. without sensitive information that could lead to legal issues.

The key is to use clear and accessible language to communicate complex information in a way that is understandable to your target audiences and to the general public. Maintaining this balance helps preserve credibility while adhering to legal requirements.
 

Leveraging thought leadership


In regulated sectors, data-driven insights and thought leadership can enhance credibility. Organisations can:
  • Use anonymised data to highlight trends without compromising individual privacy.
  • Provide professional insights on industry developments to position the business as a thought leader.
  • Participate in discussions about industry regulations and best practices.

These efforts demonstrate expertise and commitment to the industry's advancement.

Continuous monitoring and adaptation


The regulatory landscape is dynamic. It’s important to keep abreast of regulatory changes and adjust communication strategies accordingly. Many companies use media monitoring tools to monitor public perception and respond proactively throughout a crisis. And remember, after a crisis, assess the effectiveness of the response and refine the crisis management plan as needed.

This proactive approach ensures that organisations remain compliant and prepared for future challenges. 
 

Maintaining trust


Navigating crisis PR in regulated industries requires a strategic blend of preparation, specialised knowledge, transparent communication, and adaptability. By implementing these practices, organisations can effectively manage crises, maintain compliance, and uphold public trust.

If you’re interested in learning more about our experience delivering effective crisis PR in regulated industries, why not contact us today to find out what we can do to support you?

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