SEO: The 8 key researching, reviewing and planning tasks that every website needs
Search engine optimisation (SEO) can be overwhelming, even scary, with its ever-changing landscape and algorithm updates constantly moving the goal posts. On top of that, there is always so much that you need to do and stay on top of, from creating and optimising content, to managing your backlink profile and implementing structured data, and let’s not forget about the off-page and technical side of things. The list just goes on and on. And just when you think you are starting to understand it, someone comes along with a new approach, ranking factor or update that makes you question everything you know.
But it’s not all doom and gloom, as the rewards for getting SEO right are huge, it can literally be the difference between a company being a massive success or going bankrupt. Whether you’re a marketer, manager or business owner, if you are responsible for a website, then getting even a basic understanding of SEO is vital.