When we think about branding, we often picture our public image – colours, logos, tone of voice and house style. We frame it in the context of the service we can offer our prospective customers. But what about prospective employees?
A company is, after all, only as strong as its people – a happy workforce pushes up profits
by more than 20%. So, how can we make sure we’re attracting the right talent?
It’s not all about the money
Contrary to popular belief, salary is not the biggest motivator. A survey by Glassdoor showed that 8 in 10 employees
would prefer additional benefits in favour of a salary increase.
Instead, employees are looking for
- Good values
- Work/life balance
- Respect and fairness
- Positive feedback on their work
- Career progression and personal development.
As employers, we all need to make sure we can communicate these benefits as part of job descriptions and in our wider communications. But how much do you really know about the perceptions of your business and your ‘employer brand’?