Exhibitions are like icebergs, there’s far more to them than what meets the eye. What looks like a 5-day event on paper translates into weeks of preparation, planning, travelling, building up and packing away. It’s a big commitment and not one you should agree to lightly.
If you’re looking for a huge instant sales boost you could be disappointed as not everyone who visits your stand will be looking to order immediately. However, when they’re done well, exhibitions are often more about providing an unparallel opportunity to get your business in front of thousands of the right people. You’ll have the chance to make new connections, reconnect with your current customers, and hopefully generate interest that will last for months and yes, lead to that all important sales increase.