Done well, video can be a powerful way for a business to communicate its message in a way that is easily accessible to a large audience.
We explored the benefits of using video in campaigns
in a recent post: from helping potential buyers learn about a product or service, to supporting SEO or increasing engagement on your digital and social channels.
While there will always be a place for professionally shot and edited video content, video has never been easier and more affordable to produce with the use of just a smartphone or tablet. However, there are pitfalls to avoid if you want your hard work to be rewarded with views.
Here's our advice...