10 content ideas for Twitter
As with all marketing, you should have a strategy that is driving your presence on social media. If Twitter forms part of your marketing activity then no doubt you will have already outlined why it’s important, what you’re trying to achieve, who you are reaching and how it integrates with other aspects of your communications strategy.
One of the things many of our clients find difficult (and subsequently ask us to generate) is content. A tweet might only be 140 characters, but it takes time and effort to generate useful, interesting and entertaining content that will engage your followers.