This month, Partners director Karen Tinkler swapped York Minster for Milan’s stunning duomo as a backdrop for her working week, as she headed to northern Italy to catch up with the European contingent of our international PR network agency partners (IPRTeam).
The two-day conference brought together agency owners from Paris, Madrid, Munich, Milan and the UK to discuss PR industry developments across Europe, strengthen relationships within the IPRTeam network, look at opportunities for growth and explore scope for wider collaboration.
Karen currently chairs the network, which has a membership of independent PR and communications agencies in 12 countries spanning five continents.
It enables clients to run publicity campaigns in international
markets, working with an agency in their home country and native language, whilst benefiting from ‘on the ground’ market knowledge and expertise from trusted agencies around the world.
Partners has been the UK IPRTeam representative since 2002, working with partners in many countries to support UK-based clients at international trade shows, announce global acquisitions, launch new products and services into overseas markets and promote global events here in the UK.
Karen says, “Huge thanks must go to Luca and Antonella, our partners in Italy, for hosting us in Milan. Having trusted agency partners like them across the world who we can call on to support our clients is a real strength for our business.
“Investing in the partnerships we’ve developed over the years and building the membership across Europe and beyond means that we can continue to add significant value for clients who are involved in overseas activity already or have global ambitions. There are exciting times ahead for us and for our clients as IPRTeam continues to grow.”