Be seen, be trusted, be cited

AI is changing the way people find information. And if your business isn’t visible to AI, it risks being invisible to your target audiences, too.

Search engines and AI tools such as ChatGPT, Claude, Gemini and Perplexity all draw on the same pool of earned media and trusted third party content to decide which businesses to include in AI answers.

A strategic PR campaign ensures your brand is part of that pool - credible, consistent and discoverable.

How to build digital authority through strategic PR

AI systems don’t know your business. They learn about it. They scan news coverage, trade media articles, expert commentary, and online mentions to build a picture of who you are, what you do, and whether you can be trusted.

By securing high-quality media coverage across the publications that matter to your audience - from national titles to niche trade journals - PR builds the digital authority signals that AI looks for.

The more credible and consistent your presence, the more likely AI is to recognise your business as a reliable source and include it in search responses.

Shape the story AI tells about your business

If you’re not proactively managing your digital narrative, AI will fill in the gaps, and not always accurately.

Outdated information, sparse coverage, or inconsistent messaging can leave your business misrepresented or simply missing from the conversation.

PR ensures the story AI tells about your business is the right one. Accurate, structured, authoritative content - backed by earned media mentions and reinforced across your own channels - gives AI the clear, consistent signals it needs to present your brand correctly and confidently.

Be found by the right people

Whether a prospective customer, investor or new recruit is using Google, asking ChatGPT, or reading a trade publication, your business needs to show up.

PR makes that happen by building the network of coverage, commentary and content that increases your visibility across every channel - human and algorithmic.

For B2B businesses operating in specialist markets, targeted coverage in the right trade titles is particularly powerful. It puts your brand in front of the audiences that matter most, and signals to AI that you are an authority in your field.

So if you want your business to stay visible, relevant and trusted in an AI-shaped world, talk to us - or sign up to one of our free workshops today.

Get in touch

How to stay visible in an AI world

We're running free workshops to show organisations how business-to-business PR helps to drive your business forward in an era where technology is transforming communication and 89% of B2B buyers are reported to be using generative AI in their purchasing process.

Whether you’re launching a new product, entering a new market, attracting investment, or building your business reputation to secure top talent, a strategic PR plan, built with AI in mind, is your foundation for success. Join us to find out more.

Various dates available. Book your free place