Free support to help manufacturers combat skills shortages


We're offering free advice for manufacturing and engineering businesses to help overcome some of the key challenges the sector faces.

Recruiting talent into the industry, preparing a manufacturing business for sale, embracing and communicating a CSR strategy, and crisis communications are all among the topics we will cover in a series of free guides. 

The first - How to use PR to attract the next generation of manufacturers – is designed to help manufacturing and engineering businesses combat the skills shortage in the sector and plan for long-term success. 

Partners director Karen Tinkler says, “Like so many industries in the post-pandemic world, UK manufacturing is undergoing a period of seismic change. These changes present both challenges and opportunities for the sector. Despite being plagued by staff gaps, supply chain shortages, and Brexit, UK manufacturing remains resilient. It continues to evolve in line with Industry 4.0, identifying new methods for cutting costs and upping productivity. 

“But with a new wave of technology comes a new generation. Enter Generation Z – the young, proactive workforce who come armed with innate digital knowledge. Technological advancements offer great commercial gains, while fresh talent can propel the industry forward. It’s about connecting the two, and PR has a key role to play. 

“Our first guide will help manufacturing businesses identify proof points and use PR to communicate effectively with Generation Z to attract new talent into the sector – and, importantly, into their businesses.”

The guide will launch at next week’s Backing Britain 3.0 expo, a hybrid event organised by the manufacturing trade association, the Made in Group. 

The expo is set to welcome thousands of visitors to a 3D virtual exhibition and 300+ manufacturers to three in-person events between 26 and 28 April.

You can access the first free guide here. And if you'd like to find out more about our work with manufacturing and engineering businesses over the last three decades, take a look

White paper

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