Build a B2B PR strategy that keeps your business visible in an AI-driven world

In today’s fast-changing business landscape, visibility is everything. But with artificial intelligence reshaping how organisations are discovered, trusted, and talked about, staying visible among the right people has never been more critical.

Our FREE How to Stay Visible in an AI World workshop will help you understand how business-to-business PR helps to drive your business forward in an era where technology is transforming communication and 89% of B2B buyers are reported to be using generative AI in their purchasing process. Whether you’re launching a new product, entering a new market, attracting investment, or building your business reputation to secure top talent, a strategic PR plan is your foundation for success.

Book your free place

Set the building blocks for an 'AI-conscious' B2B PR strategy

This interactive workshop is designed for SME business owners who want to harness the power of PR with confidence and clarity. You’ll learn how to connect your business goals to focused PR activity to ensure that all PR activity contributes directly to your business strategy.

Through hands-on exercises and expert guidance, you’ll leave with the core framework for a PR strategy that takes into account the way AI is shaping reputation, and practical steps to put your plan into action.

What you’ll learn

Over two engaging hours, we’ll guide you through the essential components of a results-driven PR plan:

Pinpointing key audiences: identify who truly matters to your business success and how to reach them effectively.
Crafting messages that resonate: build compelling narratives that align with your audience’s needs and your business objectives.
Planning activities with purpose: learn how to choose PR tactics that directly support your strategic goals.
Measuring what matters: understand how to track your PR impact with meaningful metrics that demonstrate value and progress.

By the end of the session, you’ll walk away with clarity on your PR direction, a clear understanding of where AI fits in, and the foundations for building a practical action plan.

Why join this workshop?

Business-to-business PR isn't just about press releases. It’s about strategic communication - ensuring your business stands out, builds trust, and stays visible in an increasingly AI-driven world. At this workshop, you'll discover:

Why AI visibility matters - and where PR fits in
How AI is shaping the way people discover businesses and brands
What LLMs, such as Chat GPT, Claude and Gemini, are looking for when they search for information
How to build a PR strategy that will keep your business visible in AI search.

Workshop details

Dates:
Thursday 21st May 2026
Friday 5th June 2026
Thursday 18th June 2026
Wednesday 22nd July 2026
Thursday 10th September 2026
Thursday 8th October 2026
Wednesday 11th November 2026

Time: 9:30am – 11:30am
Venue: Independence House, Millfield Lane, Nether Poppleton, York YO26 6PH

BOOK YOUR PLACE TODAY

Take two hours to invest in your business visibility and build the foundation of an AI conscious PR strategy.

Spaces are limited - book today and take control of your company's visibility and reputation.

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