What makes a great story?
This workshop explores what makes a great news story for different media. It also gives you tips on pitching your stories to journalists and advice on the kind of photos that will help your story stand out from the crowd.
But don't come along expecting to sit and listen: there's plenty for you to do! We'll have you playing news editor, writing press releases or even being grilled, Paxman-style.
By the end of the session, you'll know what makes news - and what doesn't - you'll have an understanding of what journalists are up against on a daily basis and how you can make sure your story is noticed; you'll have mastered the 'so what?' test and you'll have had plenty of opportunities to pitch in, have a go and ask lots of questions of a team with 30 years' PR experience.