PR activity resulted in media exposure for the newly refurbished facilities and new recruits to the Park Inn team, as well as a heightened presence on social media – all of which translated into a higher profile for the hotel, according to the general manager:
“We were impressed with Partners’ approach, and very quickly saw how their experience, skills and local contacts would add significant value. Without a doubt, their work contributed to a heightened profile for the hotel within the local business community, and we gained some real momentum during the time we worked together.
“Partners are great to work with, taking responsibility for driving activity forward and getting things done. This first phase of activity has been great for the hotel, and I hope there will be opportunities to work with them again soon.”