Investment in research, the value of data, and the acceptance of more rough and ready video footage were some of the trends identified at the PRCA 2021 PR trends panel event
 

If you haven’t heard of our Partners Pathfinder workshop before, now might be the perfect time to find out more.
 

A review of the latest CIPR conference

Earlier this month, the Natural Environment Research Council (NERC) announced its decision not to name its newest polar research ship Boaty McBoatface, despite the name being a runaway winner with almost 125,000 votes in a public poll. Instead, the £200million vessel, which is due to become operational in 2019, will be named RRS Sir David Attenborough. Has sidelining the public vote done NERC more harm than good?

So, how can Google Analytics help you measure the success of your campaign in a digital world?

Back in 2016, the search giant, Google, announced its crackdown on what it calls ‘unnatural outbound links’ in its quest to deliver the best results to its users.