Why a good story should be the spine of your marketing strategy

January 27th to February 3rd is National Storytelling Week in the UK – so gather round, everyone, and we’ll tell you all about how we do it.
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Twitter’s new 280-character limit: twice the fun, or double the trouble?

Twitter has rolled out a new maximum tweet length of 280 characters, creating an astonishing divide in user opinion...
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No more "brothel metrics": this and other advice on effective PR evaluation

It’s always been a tricky subject: how do you know when a PR campaign has been successful? Intent on finding the Holy Grail of effective PR evaluation, director Monica Green headed off to the PR Analytics conference in Manchester last month.
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Your name in lights...

Increase your chances of getting your story published in print and online
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The importance of great content

Martin Oates from pixelbuilders explains why great website content is so important.
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Five things we learned at SearchLeeds - part two

What's the next big thing in digital?
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