Measuring the value of PR
We’ve heard it many times over our 30 years in business: ‘
My story was in the paper and I didn’t get a single enquiry. What has PR done for my business?’ For us, that conversation is reminiscent of John Cleese and the Monty Python’s Life of Brian ‘
What have the Romans ever done for us?’ scene.
Because the fact is, it’s getting much easier to see and measure what PR is doing for your business. PR is so much more than ‘a story in a newspaper’, and it’s becoming more entwined than ever before with wider marketing communications. PR is telling the story of your business, regularly and consistently, on the traditional and digital platforms that will engage the people who matter to you, and that engagement can be tracked and measured – particularly when it comes to driving web traffic.
By understanding what you want PR to achieve for your business and then telling its story, shaping its brand image, building its reputation among the right people and encouraging positive engagement, the right results WILL follow.