What has PR ever done for us?
There’s a question we get asked in PR. A lot. And that question is: ‘What can PR do for my business?’
PR has a reputation for being ‘a bit woolly’ and hard to quantify. How do you measure the benefits of a positive story about your business appearing online or in a newspaper or magazine? How do you quantify the value of speaking at an event? How do you know that anyone even heard your radio interview, let alone did something as a result of hearing it? How do you find out whether people are changing their behaviour towards your business as a result of PR activity?