Example 2: Electrical and fire related interests
Age: 18 -65+
Interests: Electrical Engineering, Electrical Technology, Electricians Mate, Fire Safety, Smoke Detector, Master Electrician, Institution of Electrical Engineers and Institute of Electrical and Electronics Engineers
Potential audience size: Around 1,200,000 people
Thoughts: As you can see from the potential audience size, targeting based on interests gives us a much bigger audience, but not everyone will be electricians. It will be a real mixture, but at some point they have all shown interest in the areas listed above.