Starting off correctly – coffee and social media. 

Regardless of whether I am in the Partners PR office or working from home, my day starts with a coffee and a survey of the emails I have received since I was last online. I like to try to be abreast of any new information or requests that have come in, so I can plan my day accordingly. I also check any social media accounts we monitor for notifications and activity that may need dealing with immediately. 

I then make a list of tasks that are on the go, usually by client, sometimes by urgency, and sometimes both. Certain tasks within PR perform best at particular times of the day. For example, if I have a press release to send to the regional or trade media, I will send this in the morning when editors are more likely to be at their desks planning their next edition (probably also drinking coffee).

Social media campaigns are quite a big portion of my role. I usually plan out socials in advance to fit client objectives, but also may have ad hoc or topical posts to draft and put out as the news agenda develops. I often source imagery and create graphics to accompany social media posts and encourage engagement. I then monitor these posts daily and evaluate the performance on each social media platform monthly.