Facebook: Creating a page, getting started and gaining your first 100 followers
With over 2.2 billion monthly active users, Facebook is a platform that businesses should seriously consider adding to their marketing mix. And with the tools and options available, it's now even easier to create a great business page and reach your intended targets.
We have spent many years creating, managing and evolving Facebook pages, and lost count of the number of campaigns and posts we have delivered over the years. We have experimented and tested, had some failures and learned, had great successes and learned some more, lived through yet another Facebook update and had to learn some more. It’s been fun and frustrating at the same time, and we don’t want others to go through the same frustrations.
That's why we've created this guide to creating a professional Facebook page, getting the ball rolling and gaining your first 100 followers. But before we get into creating your page, there is one important topic we want to cover. And that topic is…