10am: on our way to meet Silvery Tweed Cereals

Once the team meeting is over, I’m hopping on my bike to cycle across York to the station. There I meet with Partners director, Karen and senior account executive, Ellie. Together, we make up the account team for our client, Silvery Tweed Cereals. There’s just enough time to grab another coffee and get to the platform for our train arriving. 

Once on the train, I get my laptop out and attempt to log on to the train’s wi-fi so I can check for emails and have a chat with Karen and Ellie about the meeting, chat about any other client work that we have on and generally have a catch-up. As a PR account manager, I am responsible for the day-to-day running of a number of client accounts. This includes writing copy for features, advertorials, websites and social media, as well as managing budgets, booking adverts, arranging meetings and obtaining the best media coverage possible for press releases etc. I will also work with the senior account executives to make sure that work is delivered on time and up to the standards that we set. 

I’m working on a feature article for a client at the moment and have answers to questions I asked the technical department. I’ll spend the rest of the journey working on that so I can send it back for approval and then on to the editor.