1. Social responsibility
A recent survey of PR professionals
named social responsibility as the biggest PR trend for 2023, covering DEI (diversity, equity and inclusion), CSR (corporate social responsibility) and ESG (environmental, social and governance).
The most important thing for businesses is to make sure this is deep rooted and not seen as a PR stunt. Companies and their executives need to “walk the walk” and not just “talk the talk” when it comes to social responsibility.
Customers are increasingly looking to do business with companies that share their brand ethics and values, and we’ve all seen examples of reputation damage when companies make superficial claims without the substance to back them up.