Emarketing campaigns

Got questions? Want to know more? We can help, and it starts with a simple chat...

 

Five ways to build a successful email marketing campaign

15/07/2018 14:04:05
Share     

Here are our five top tips for effective email marketing:

Exciting subject lines! 


Make sure your subject line is attention grabbing, engaging, personal and relevant to encourage your readers to open the email.

Don’t overuse CAPITAL LETTERS and remember that some words will trigger spam filters. Use these words instead – including the occasional exclamation mark!

Try and keep your subject lines to 61-70 characters. And maybe even include an emoji in your subject line.

Experian noted that 56 per cent of brands using an emoji in their email subject lines had a higher unique open rate.
Emojis increase opening rates

Pre-headers


Pre-header text can be visible in the inbox preview and in the body of your email, and should work with your subject line to help increase your opening rate. This text should explain to your customers why the email is useful to them and “what’s in it for them”. The optimum length of a pre-header is between 40-70 characters.

Get personal 

 

Emails with personalised subject lines are 26% more likely to be opened.
 

Don’t just use customers’ first names – try and use other data such as recent purchases or job role to make it more personal, relevant and engaging – and more likely to deliver a positive response. And remember to use simple language that sells throughout the body of the email.

Be dynamic 


You know by now that you should be segmenting your data based on the interests of your audience, the suitability of your product range to them and where they are in the buying cycle for example. However, once you’ve done this you can use dynamic content to tailor messages per audience e.g. location, gender, product preferences.

Clear call to action (CTA) 


The whole point of email marketing is that you generate a response so clear calls to action are essential. Using a button-based CTA can increase click-through rates by 28% over a link-based CTA. Think about the design, language and placement of the CTA, which will all depend on the purpose and complexity of your email. Focus on where you want people to go and remove any unnecessary noise.


  A button-based CTA can increase click-through rates by 28%  

And of course, it goes without saying that you should check every element of your email for accuracy before you hit send and use your reporting to improve future email campaigns and customer engagement (is that seven top tips?).
 
For another 10 tips read our previous blog:
 

 10 golden rules for effective email marketing  

We can help you achieve you email marketing goals, would that help?

More updates from The Partners Team.....

A week of PR work experience with Partners PR

Read Jess' thoughts on a week working at Partners PR, exploring the possibility of a career in public relations. 
Find out more

When clients stop making you tea

Arriving at a client’s office for a meeting, we were greeted with: “Help yourself to a cuppa, you know where the kitchen is."
Find out more

Partners PR wins volunteering award

York Cares has awarded our team with a Golden Moments Award for sharing the employee-volunteering charity’s good news stories through in-kind PR support for almost 20 years.
 
Find out more

How can PR support talent retention and talent recruitment?

The job market is fiercely competitive but using PR to support your talent recruitment and talent retention strategies can give you an edge. Here’s how…
Find out more

How do you sell your business with help from PR?

If you’re selling your business then you’ll be looking for the best price for all your hard work and company potential, so you need the right PR strategy, here’s why…
Find out more

Could your business use £5,000 worth of support to help build a communications strategy?

Partners PR Directors Karen Tinkler and Monica Green have been appointed as coaches to the Good Growth Programme, providing strategic PR and communications support to help drive business growth in the region.
Find out more
View all