What is PR and how does it work?

When it comes to PR, many people appreciate its impact but don’t necessarily know what it entails or how it could work in their business.

The definition of PR is strategic communication between a business and its audience to maintain, cultivate and influence public perception. The rise of digital platforms has made it significantly more challenging for companies to be heard, which is why trust is more important than ever. No other campaign can build and maintain trust quite like PR, and a carefully executed plan will simultaneously boost exposure.

Each sector is unique, meaning each campaign must be bespoke to your organisation, its needs, and target audiences. If you are looking at a PR agency, it helps to choose one that has experience in your sector and can demonstrate tangible results. 

Although an agency may have tons of campaigns under their belt, if they don’t have experience in your specific sector, they may struggle to deliver the results you need. 

Spend time researching PR agencies that have demonstratable experience, contacts and insights within your sector. This is also a fantastic time-saver if your chosen agency already understands your product and market. 

Here at Partners PR, we have more than 35 years of experience in PR and specialise in the manufacturing, food processing, property & construction, and professional services sectors. Our experts always have a grasp on current affairs to craft strategic exposure for your business.