Stand out from the crowd with our LinkedIn Guide

02/03/2021 10:33:18

Get your profile noticed by the right people, grow your network with relevant connections, read all about the pitfalls to avoid and see what success looks like on the world’s best business networking platform.

In today’s fast paced, digital driven world, businesses need to utilise every platform at their disposal to distribute messages, increase their network and build relationships; and where better to start than LinkedIn? With the potential to interact with over 610 million professional users, where else are you going to find an opportunity like that?

The key to success on LinkedIn is simple;


Have a great profile

Build a network of relevant and engaged connections

Create messages and content that will appeal to your target audience

Obviously, there is a lot that goes into achieving that, including a great deal of time and effort. There is a saying that goes ‘Good things come to those who wait. But better things come to those who work for it’.  So if you’re prepared to put the work in, then LinkedIn could be your best weapon for lead generation.

What should you focus on first?

It all starts with your profile. Everything you do will point back to your profile, so it needs to be professional, optimised and engaging. After your profile is up to scratch, then it’s all about increasing your network with relevant professionals who will be interested and will engage with your messages and posts.

Now, you’re probably sat there thinking ‘I know this but what does a professional, optimised and engaging profile look like? And how do I find relevant professionals to connect with?’ but do not fear, as our LinkedIn guide is here to help.

The ultimate LinkedIn Guide

The guide provides you with everything you need to get started and is split into four key areas:

12 Steps to crafting an effective LinkedIn Profile
Follow our 12 steps to create a professional, optimised and engaging profile that will make you stand out from the crowd.

Three ways to build your network
Build up your connections and network reach with relevant and engaged professionals with our three easy methods.

Common pitfalls and how to avoid them
Read all about the most common pitfalls and how to avoid those costly mistakes.

What does success on LinkedIn look like?
Find out what success looks like and why you should celebrate the small wins as you get going.

Ever wondered what you should and shouldn’t be doing on LinkedIn?

Read our blog post about the LinkedIn Dos and Don’ts to find out if you are following the social media etiquette or making a faux pas.

Our guide can give you the knowledge for success on LinkedIn. However, there is no substitute for good old-fashioned hard work and perseverance. So, roll up your sleeves, get stuck in and never give up as you have a long, and fun, journey head of you.

Worked through the guide and still need help? Do you have further questions? Or want to get results quicker? Then we can help. 

At the Partners Group, we offer a full range of social media services, from planning and execution of campaigns to full takeovers and ownership of clients’ social media accounts.

We can also deliver training that empowers you and your colleagues with the knowledge and confidence to succeed through our comprehensive LinkedIn training.

 Get in touch to find out more