The content we create will depend on the platform, and what insight you have around the topic in hand. If it's a small comment, we could carefully weave it into your social media agenda
or create an opinion-led blog post to help drive traffic to your website.
If you have insightful information, including statistics data, or an opinion that differs from others, you could consider broadening your approach to directly target the news agenda. Whether it’s comments, a press release, or a case study, we use our in-depth knowledge of the media to reach out to the relevant journalists. From there, we will use your insights to tailor a response that will enhance the story. In turn, this can help to increase your brand visibility, place you as the expert in your field, and encourage audience engagement.
Sounds great, right? However, there are two important things to note. Not everything needs a comment, and timing is everything.