We've teamed up with video agency Reel Film to host a workshop to help marketing teams across the region get the most from their video budgets. 

Partners PR director Karen Tinkler and video expert Adam Chandler will host a one-hour workshop in York on Thursday 16th May that will help marketing professionals and business owners make sure video is working as hard as possible in their marketing mix.

The two agencies have worked together for several years on joint campaigns for clients. Reel Film founder Adam says the reason for joining forces to run a workshop is to help marketing teams maximise value from video content: “We see people investing in video for a specific campaign, but not always maximising its use across wider channels,” he says.   

“We also know that video budgets aren’t endless, and – among other things - we’ll be looking at where and when to invest in professional video, and where user-generated content can do the job to help budgets stretch further.” 
 
Karen adds, “Everybody knows the power of video, but it’s easy to get carried away and create video for video’s sake. Equally, people will often focus on a specific project when, with some strategic planning, the footage could be used more widely in different ways across the business. Our workshop will help people take a step back and look at how best to plan video content to squeeze every drop of value from every shoot, across every channel.” 

The workshop will run in York from 9.30am to 11am on Thursday 16th May. The £10 booking fee is refundable on attendance. Book here.