ROCOL is a manufacturer of industrial lubricants, cutting fluids and line marking systems, serving the industrial, food, metalworking, heavy industry, aerospace and site safety markets. The company is part of ITW, a multinational, US owned, Fortune 150 company.
We have worked with the in-house marketing team at ROCOL for over 25 years. The core brief is to increase awareness of the company’s range of registered food-safe lubricants among maintenance engineers in the food, drink and clean industries as well as raising the ROCOL brand profile among food industry decision makers.
As well as supporting the UK team, we have coordinated global food industry PR campaigns to support sales managers in Spain, Italy, Germany the Netherlands and Portugal, working with partners agencies in target countries to deliver on the ground publicity support via the iPR team network.