“The communications proved very effective. Partners’ clear view of the market needs and their understanding of our story facilitated an efficient communication strategy.”

Simon Browning
Select Bag Sealers

Effective acquisition comms for Select Bag Sealers

The Brief

When the UK's largest bag sealing equipment manufacturer Select Bag Sealers was acquired by a group of investors headed by the senior management team at specialist tape manufacturer, ProSpool, we were drafted in by the ProSpool team to help manage communications surrounding the acquisition.

Our brief was to quickly develop and deliver a stakeholder communications plan to reassure Select Bag Sealers customers that the business was in safe hands, as well as communicating the service, support and product development benefits of being part of a wider, like-minded group.

The Campaign

We worked with ProSpool's senior team to identify key stakeholders - including customers, suppliers, staff and the wider food processing industry - and quickly put together a plan of action and timeline for managing announcements about the acquisition.

We developed the content for announcements and managed communication with food industry media, as well as coordinating a regional announcement with ProSpool’s business advisers and their PR team.

The Services

Building value
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Public Relations
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The Results

The importance of communicating rapidly and effectively was crucial, given the vendor had already posted his intention to close the business. We immediately contacted all relevant stakeholders with a series of informative communications to reassure customers and suppliers that the new management team would develop the business.

MD Simon Browning said: “The communications proved very effective, with all major customers declaring their support within six months. Partners’ clear view of the market needs and their understanding of our story facilitated an efficient communication strategy.”

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Read more about our work in the food processing industry...

"Partners provided much helpful insight, counsel and support from initial planning to final execution. Their coordination was flawless, making for a very successful announcement."
Head of Marketing
Newly Weds Foods
"Partners helped get our message clear, and consider all of our audiences. Thanks to them, the PR was a great success. It was certainly money well spent."
Jonathan Marsden
The Technology Group
"The quality of Partners' work without doubt helps us to engage with our customers and attract new business. It is a very important relationship for us."
Shaun Heys
"The work Partners has undertaken has certainly helped open doors with new customers and create opportunities for us to engage with them, which no amount of door knocking or cold calling would have created."
Bob Gladstone
Silvery Tweed Cereals