Why mystify SEO? Search me…
Google has maintained its position as the world's leading search engine by continuously adapting and focusing on the needs of users, returning results which are – for the most part – relevant and high quality.
The days when website owners could simply tweak their website to fool Google into giving their site an artificially high rank in search results are long gone.
Although it could be said that if you ask 10 SEO experts one question you’ll get 10 different answers, what has become crystal clear is the importance of page content – the text and images your site visitors see.