PR can help you attract the right talent into your team


Attracting and retaining the right people is one of the biggest challenges facing businesses today. So, how do you stand out from the competition and become an employer of choice? And when potential candidates look you up online, is it clear why they should come and work for you?

Every business has an employer brand, whether you actively manage it or not. It is shaped by your company culture, values, reputation and, perhaps most importantly, what people say about working for you.

The good news is that you can influence how your business is perceived. Join us for a free, practical workshop exploring how strategic PR and effective communication can help you build a stronger employer brand, showcase what makes your business a great place to work and attract the people you need to succeed.

We'll help you identify the stories worth telling about your business and how to share them in the right places to reach the people you want to recruit.

Book your free place

What you'll learn at the free workshop


During this interactive session, we'll explore:
  • Why employer branding matters: Understand how your reputation as an employer influences recruitment, staff retention and business growth.
  • The power of your story: Discover how your brand, culture and values shape the way people perceive your business as a place to work.
  • Attracting the right people: Learn how strategic PR and communication helps you appeal to candidates who share your ambitions and are a good fit for your team.
  • Making your reputation work harder: Identify the stories, messages and communication channels that can help you stand out from other employers.
Employer brand workshops

Why join?


A strong employer brand is about more than filling vacancies. It's about building a reputation that encourages the right people to join your business, stay for longer and become advocates for your organisation.

Your existing and former employees, potential recruits, recruiters and wider business contacts all help shape that reputation. Even people who have never worked for you may have an opinion based on what they've heard, read or seen online.

We'll help you understand how to make the most of the positive things already happening in your business and communicate them effectively to the outside world. We're not here to tell you what your company culture should be. Instead, we'll help you tell the story of what makes your business distinctive and a great place to work.

You'll leave the session with practical ideas for a communications plan to support your recruitment ambitions and build a stronger workforce. 


Who should attend the workshop?


The workshop is ideal for SME owners, managing directors and anyone responsible for recruitment, people management or business development who wants to strengthen their company's reputation as an employer.
 

Workshop dates and details


Our employer branding workshops are free to attend and take place at our York office.

Time: 9.30am to 11.30am
Venue: Independence House, Millfield Lane, Nether Poppleton, York YO26 6PH

Dates:
Wednesday 17 February 2027
Thursday 20 May 2027
Wednesday 14 July 2027
Thursday 18 November 2027

Places are limited, so book your free place today and discover how to attract the talent you need to achieve your business ambitions. 

Book your free place