Nick Houghton JM Glendinning“The support Partners provides is delivering fantastic results. They have significantly raised our profile, as well as opening doors and creating opportunities for the business.

Nick Houghton, Group CEO

Supporting growth and attracting talent to the JMG Group

The Brief

JM Glendinning Insurance Brokers was established in 1972 as a local, family run insurance broker in Guiseley. Today, as a multi-million pound group, the business has built a reputation as one of the UK’s leading commercial lines brokers.

Following a management buyout in 2020 led by Group CEO Nick Houghton, and backed by SYNOVA, the group is now a £100m premium income business, with ambitious growth plans built on supplementing strong organic growth with complementary strategic acquisitions.
JMG Group's success is founded on attracting the best people in the industry and building the business around them. This makes attracting and retaining staff critical to its growth strategy. Our appointment almost a decade ago coincided with the firm’s accelerating growth plans, and our brief remains to raise its profile to help the business continue to attract great people and acquisition opportunities.

The Campaign

The PR campaign focuses on positioning the JMG Group as a forward thinking, successful, growing and thriving business through a mix of corporate news, team news, acquisition announcements, industry comment and interviews across earned channels.

We also manage the group's owned channels, which focus on telling human interest stories about the business and the people in it. Video helps bring to life the stories of MDs who have sold their businesses to become part of the group, which adds a human element to the acquisition stories that are frequently covered in regional and industry media.

Our work on the group's social channels has seen reach and engagement grow consistently from a standing start.


The Services

Building value
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Public Relations
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Reputation management
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Professional services
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Regional B2B
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Social media
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The Results

The PR campaign has delivered extensive exposure for the group, profiling its continued growth and success. This in turn has resulted in leads, award nominations and acquisition opportunities, as well as helping group businesses attract a wider talent pool and enquiries from the calibre of employees they are looking for to help drive the business forward. 
JM-Glendinning-Insurance-Brokers2.jpgGroup CEO Nick Houghton says, “The support Partners provides delivers fantastic results. They have significantly raised our profile, as well as opening doors and creating opportunities for the business.

“Making sure that people understand our values, ethos and approach is critical to attracting the right people to the company, and the work Partners does to help raise our profile is delivering tangible results. As well as increasing our visibility as a business, the PR campaign is directly contributing to increased web traffic and enquiries.
“Recruiting via agents is expensive. By helping us tell our story to audiences across the north of England, the campaign is also encouraging would-be employees and brokers who are looking to sell their businesses to pick up the phone and contact us. It is helping us attract exactly the kind of people we’re looking for to achieve our growth ambitions and helping us make significant savings on recruitment fees.”

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