We have delivered an increase in followers and engagement across the firm’s social channels, and a carefully curated media relations and content strategy designed to showcase the firm’s expertise, knowledge and the range of work undertaken has had a positive impact on web traffic.
More important to us than the numbers, however, are the changes that the Secerna partners have seen in their conversations with potential recruits, which demonstrate a heightened understanding of the firm’s client base, work, and approach.
Partner Charlotte Watkins says, “Over the years we have been working with Partners we have seen greater engagement on social networks brought about by a broader range of well thought out website content. This has translated into increased web traffic and, crucially, interest from more people of the calibre we want to attract into the firm. A strong working relationship and a structured campaign driven by the Partners team have delivered great benefits for Secerna.”