10 top tips for modern PR

The worlds of marketing and communications have shifted dramatically in recent years – and the speed of change is hotting up. It can be a bit bewildering. So, to try and simplify things, here are 10 golden rules for PR success.
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Why mood matters more than demographics

We listened to a fascinating webinar recently from Fospha, a tech company who make software that allows you to understand customer behaviour and interact in real time.
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Five reasons to enter awards

There’s much more to entering an award than just attending the award ceremony and basking in the glory. 
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Four reasons why PR people are always the bridesmaid

At Partners, we’re used to not taking the spotlight. Here are four reasons why we’re always the bridesmaid, and never the bride…
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What happens when you Google yourself?

How tightly do you - and can you - control the content that appears online about you?
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Make me into a "thought leader"

There’s a real desire among business owners to be perceived as “thought leaders” – to become the trusted go to people or organisations for comment and insights on relevant events and issues
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