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If you’re trying to sell something to somebody then they need to know, sharpish, exactly what’s in it for them. You need attention-grabbing sales copy, so here are our top tips to get you started.

A decent brief is the foundation on which agencies can build a successful PR campaign. Get the foundations right, and the campaign has a greater chance of success.

Advertising and direct marketing often get a bashing. “I ran an ad once,” people say. “Got nothing from it. Not a thing.”

It’s less and less about ‘behind the scenes’ SEO techniques and more and more about the quality of content and the levels of genuine engagement with an organisation or brand. 

The return on investment from PR can often be difficult to quantify. But if you don’t believe you need a PR campaign – and specifically a media relations campaign – or if you perhaps question why you have one at times, consider this...

Email marketing, when done well, can be a very cost-effective way of reaching your target audience. It can help you to build and maintain good relationships with prospective customers, existing clients and referrers, and spread the word about your products and services.