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So you’ve decided to “do some PR” and tell your story – but what does that mean nowadays? We often hear that PR is dead or that in the age of social media and blogging, anyone can do it.

Nick Bramley is one of the North’s leading sales and business development practitioners and service providers. Take a look at his 20 ways to generate more business.

If you’re trying to sell something to somebody then they need to know, sharpish, exactly what’s in it for them. You need attention-grabbing sales copy, so here are our top tips to get you started.

A decent brief is the foundation on which agencies can build a successful PR campaign. Get the foundations right, and the campaign has a greater chance of success.

Advertising and direct marketing often get a bashing. “I ran an ad once,” people say. “Got nothing from it. Not a thing.”

It’s less and less about ‘behind the scenes’ SEO techniques and more and more about the quality of content and the levels of genuine engagement with an organisation or brand.