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The damage caused to the meat industry earlier this year by the horsemeat in burgers scandal will take many years to repair. Download our Crisis Management White Paper for advice and insights.

News releases are just one small part of what PR's all about. The outcome of writing a press release isn't just about seeing it appear in print anymore.

When it comes to promoting a product or service, it’s worth reminding yourself who it is that you’re marketing to.  Do you know both your customer and your consumer?

Surely everyone knows what Coca-Cola is, don’t they?  If you popped out onto the street now and asked ten people “What’s Coca-Cola?” it’s pretty unlikely you’d be met with any blank expressions. Why then is Coca-Cola the seventh-largest advertiser in the world (according to Ad Age magazine)?

We’ve found ourselves in some unusual places over our 30-year history; none more so than an abattoir and, yesterday, a prison.

If any of these five statements apply to you, don’t hire a PR firm.