Finding answers at SearchLeeds 2018

26/06/2018 13:40:28
Eager to hear from leading industry figures when it comes to creative campaigns and all-round search marketing know-how, this month we were amongst the throng of digital marketers who congregated at the first direct arena in Leeds for the third SearchLeeds conference.

The region’s digital sector is certainly thriving, which was reflected in both the stellar line-up of speakers as well as the huge turnout of marketing professionals in attendance at the one-day conference.

Partnering with industry sector professionals

Quality contentOne of the most insightful content marketing presentations was delivered by Kirsty Hulse from ManyMinds, who reminded and assured the audience that you shouldn’t always need to spend a lot of time and resource in order to create engaging content to achieve very notable results. Instead, partner with industry experts.  

With notable property and construction experience for our clients, we were particularly interested to learn about the hugely successful campaign her agency delivered for a home furnishing client when they partnered with an architect to create a simple step-by-step guide to building the ‘ultimate pillow fort’.

Highlighting the opportunities that exist by getting other companies to create stand-out content on your behalf, it really hit home to us the opportunity we have as agency professionals with our network of contacts to work with third parties to create engaging content for our clients. Well, we are the Partners Group after all...

Content creation tools

SearchLeeds once again also proved to be a wealth of knowledge when it comes to extremely handy tools and gadgets we can add to our armoury for future campaigns.

Introducing knight lab timeline, which can create a visually striking timeline simply by pulling in media from a variety of online sources after a chronological narrative has been created in an Excel spreadsheet. Who knew Excel could be so much fun?

With us - and many of our clients - celebrating notable milestones in 2018, we'll certainly be giving this one a try!

Once again, SearchLeeds proved to be an insightful experience providing a wealth of inspiration and knowledge in equal measure to consider and implement.

If you're looking for quality content to boost your sales and marketing we can help.

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