Sharing successes

 

Case studies are also a great way to document a successful experience and will provide information to give credibility for future projects. Give them to your sales team. They will instantly bring to life the work you do. It will give reassurance to prospective customers and illustrate your company’s capabilities.

 

Extending reach

 

One of the many beauties of case studies is that they can be repurposed for many different uses. They can also be used within other marketing activities such as sales presentations, thought leadership pieces, or can be included in social media posts. 
 
Put them on your website. In fact, put them on your home page. And share them. Then write a blog post about your case study (yes, that’s a thing too) and share it. Make a video of your case study and then, yup, you guessed it, share away! Newsletters, e-shots, advertising, even email signatures, add a case study….and share!

 

Giving SEO a boost

 

To rank well your website needs good content above all else. Well written and structured case studies are great content that will not only help your website's SEO performance but also help your company’s reputation and to build trust with your potential clients. The content will also help potential clients find your business online.
 
To get the most out of your case studies you should have a clear strategy in place, know what keywords you want to target and be prepared to market them further than just putting them on your website before you even start creating them. 

 

Delivering results

 

We know case studies work – we have had clients tell us that they have won new business on the back of case studies that have appeared in the media. The key to getting results from your case studies is to ensure they are well researched, expertly crafted, well targeted and distributed in the right places.